The Holy-Day, The holiday, The HOLI DAY!!!!!!!!
Business and Festivals:-“Holi-Day” People all over the world fail to understand the logic behind celebrating ‘festivals’ on a day-to-day basis. In India, each day is a festival of some sort. (Read Festivals are an excuse to celebrate each day, each moment). Festivals rather signify and mean prosperity, joy, unity and much more.{Celebrating festivals has got health reasons too} At the same time, each festival brings with it business opportunities. This Holi, India is expected to spend Rs.10 crores on mere colors solely. And at least Rs. 4 crores on Holi related purchases like masks, apparel, toys etc is expected to be spent. This Holi-day is definitely going to be a holiday, the 19 Mar 2008. And this relates to all market segments. Holi related products could mean toys, rangoli, masks, holi specific apparel and so on. And the fact that the same period coincides with Good Friday and Id-e-Milad is the icing on the cake. Marketers are all set to ‘Blaze off’ their products and services. The...