Showing posts from May, 2008

Catching in the MOTHER’S DAY; Cashing on the MOTHER’S DAY:

Wish you all a very Happy Mother’s Day!!!!
Waking up to the TOI, whoops, I found about 7-8 one fourth page mommy-daughter or mommy-son ads, and yes, the best one was probably the Zero-B ad(That’s my choice of the day because of the spacing and the placing)
Products and services are catching up and cashing on the opportunity. All in all, TOI had about 35 mommy senti ads (including the Classifieds and the Bangalore times section). Well, that’s a very good number.

Mommy related advertising is mainly applied in the following areas mainly:
1) Diaper 2) Clothing 3) Water purification 4) Toys 5) Household items including electronics like washing m/c, refrigerator etc 6) Baby food 7) others..... {IT JUS GOES ON AND ON......}
Constantly, the trend of “cashing on” occasions and events like the Mother’s Day, Children’s Day, Martyr’s Day, Independence Day, World Mohan’s Day {World AIDS Day}. Etc to promote services and products is intensifying and magnifying.
The fine art of influencing existing and pr…