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Showing posts from March, 2008

The Holy-Day, The holiday, The HOLI DAY!!!!!!!!

Business and Festivals:-“Holi-Day”

People all over the world fail to understand the logic behind celebrating ‘festivals’ on a day-to-day basis. In India, each day is a festival of some sort. (Read Festivals are an excuse to celebrate each day, each moment). Festivals rather signify and mean prosperity, joy, unity and much more.{Celebrating festivals has got health reasons too}

At the same time, each festival brings with it business opportunities. This Holi, India is expected to spend Rs.10 crores on mere colors solely. And at least Rs. 4 crores on Holi related purchases like masks, apparel, toys etc is expected to be spent. This Holi-day is definitely going to be a holiday, the 19 Mar 2008. And this relates to all market segments.
Holi related products could mean toys, rangoli, masks, holi specific apparel and so on. And the fact that the same period coincides with Good Friday and Id-e-Milad is the icing on the cake. Marketers are all set to ‘Blaze off’ their products and services. The n…

The Holy-Day, The holiday, The HOLI DAY!!!!!!!!

Business and Festivals:-“Holi-Day”

People all over the world fail to understand the logic behind celebrating ‘festivals’ on a day-to-day basis. In India, each day is a festival of some sort. (Read Festivals are an excuse to celebrate each day, each moment). Festivals rather signify and mean prosperity, joy, unity and much more.{Celebrating festivals has got health reasons too}

At the same time, each festival brings with it business opportunities. This Holi, India is expected to spend Rs.10 crores on mere colors solely. And at least Rs. 4 crores on Holi related purchases like masks, apparel, toys etc is expected to be spent. This Holi-day is definitely going to be a holiday, the 19 Mar 2008. And this relates to all market segments.
Holi related products could mean toys, rangoli, masks, holi specific apparel and so on. And the fact that the same period coincides with Good Friday and Id-e-Milad is the icing on the cake. Marketers are all set to ‘Blaze off’ their products and services. The n…

Growing with brands

Many a times I tend to wonder how and why we stick to brands or change brands.Though, volumes of books have been written, discourses n speeches been given on this subject, it still seems to b a grt mystery.The memories of Parle Kismi, Shaktimaan, Lakhani,Camel crayons,Hero pens and all those brands still linger on. We grow with brands. Some stay, some get replaced and some of course, outline all others (classic ex: Cherry blossom shoe polish) and a whole "generation shift" happens with a 'brand set' shift.
It's essentially transformation from Famous Five, Amar Chitra Katha to "X bOX" and so on. The transformation is moreso, gradual. Further, brand behaviour is very peculiar. They are vulnerable to several factors like brand ambassadors, brand expenditure and so on. An evolution of sorts keeps happening. Today, though my 'Parle Kismi' is mostly replaced by a 'Munch' or a 'Kit Kat' the memories still linger on.
Frankly, sometimes I s…

The Idli-Vada lesson

The lessons that can be learnt from small time,street side idli-vada vendors are indeed grt. They give you lessons in JIT, Working capital management and in segmentation, targeting , and positioning and many more concepts. Well, each day morning before attending my class at 8.00 a.m, I have my breakfast at one such street side vendor, MURUGAN's. I am a part of his growing list of loyals,. which surprisingly includes executives from companies like Wipro,Convertgys, TCS and so on. He caters to the tummy needs of about 150 people each day. He opens his small store(which is actually the fuse room of an apartment, sized 15feetX15feet) at 7.00 a.m in the morning and closes by 11.00 a.m.His menu list is as follows:
1)1 Idli-Rs.2.50
2)1 vada-Rs.2.oo(small)
3)Dosa-Rs.4.oo
4)Chitranna-Rs.8.00(A rice based dish)
5)Puliyogare-Rs.8.00(A rice based dish)
UNLIMITED SAMBAR AND CHUTNEY FREE!
Well on an average each customer has a breakfast worth Rs.20/-, that totals to Rs.3,000 per day and Rs.90,000 pe…

The Vandalism of corporates

You would be probably wondering , wat kinda title for a blog is this ... But ya , the mad rush for revenues has made corporates today , something like vandals .. Reading between lines . AM talking bout job cuts and down sizing .. Reference TCS , etc ..